Notice of Hearing: In the Matter of Pro-Financial Asset Management Inc.

IN THE MATTER OF THE SECURITIES ACT,
R.S.O. 1990, c. S.5, AS AMENDED

- AND -

IN THE MATTER OF PRO-FINANCIAL ASSET MANAGEMENT INC.

NOTICE OF HEARING

TAKE NOTICE THAT the Ontario Securities Commission (the “Commission”) will hold a hearing pursuant to sections 127, 127.1 and 144 of the Securities Act, R.S.O. 1990, c. S.5, as amended (the "Act") at the offices of the Commission at 20 Queen Street West, 17th Floor Hearing Room on Tuesday, March 11, 2014 at 1:00 p.m., or as soon thereafter as the hearing can be held:

AND TAKE NOTICE THAT the purpose of the hearing is to: (a) consider whether it is in
the public interest for the Commission to vary an Order of the Commission issued on March 3, 2014 and (b) to make such other order as the Commission may consider appropriate.

AND TAKE FURTHER NOTICE that any party to the proceedings may be represented
by counsel at the hearing;

AND TAKE FURTHER NOTICE that upon failure of any party to attend at the time and
place aforesaid, the hearing may proceed in the absence of that party and such party is not entitled to any further notice of the proceedings.

DATED at Toronto this 7th day of March, 2014.

“Josėe Turcotte”
                                                     
Josėe Turcotte
Acting Secretary to the Commission